French consumers have started more gardening and more buying online because of corona. And they are paying more attention to the origin of plants.
Grown in France is a favorite, as French market research is showing. The research was carried out among 2,000 French consumers, for horticultural organization Val’Hor and FranceAgriMer, the statistics office of the French Ministry of Agriculture.
71% of the consumers are saying that the French origin of plants is important, and they are looking at this when purchasing plants. This criterion increases with the age of the consumers; 77% of seniors think French grown is important.