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Floriculture finally viewed as essential in Sao Paulo
Garden centres and florists are allowed to reopen in Sao Paulo, Brazil. That’s what the region’s secretary of agriculture wrote to Iberflora. Kees Schoenmaker,...
Ecoflora: ‘We do what the market demands’
More than 40 years ago, Frans van de Weijer travelled to Brazil with a backpack and an empty wallet. Nowadays, he and his three...
‘Corona hit us like a comet’
Looking back to my previous blog, it seems like I wrote it in a different century. Six weeks ago, we were in the middle...
‘Buyers wanted a truck, not offices and cooling rooms’
Veiling Holambra’s director André van Kruijssen gave me a tour of the auction this morning. Judging by the amount of construction work that’s going...
‘Hopefully, the coronavirus will be under control soon’
With turnover growth rates of more than 10%, 2020 started as well as 2019 ended. That’s not to say we have no concerns whatsoever....
Trade marketing is very important to Veiling Holambra
We’ve presented the annual plan 2020 to our members. The activities regarding trade marketing got a special mention. It’s an area that we’re going...
‘We’re struggling with the increasing clock volume’
It may sound odd, but we’re struggling with the increasing clock volume. During the past two years, clock volumes have been growing more than...
Legal dispute disrupts dyed-phalaenopsis market
Dutch companies VG Colours and HE Licenties/Hanson Uitgevers (HE/H) are involved in a dispute regarding the patent on an orchid dyeing technique. Over the...
Production and markets outside Europe forecasted
The International Association of Horticultural Producers (AIPH) has published a report about future ornamental production and markets in several countries outside Europe.
The report presents...
‘We’ve got a thriving floriculture sector’
We’re more than halfway through the year and lots of things have happened. So far, Veiling Holambra’s turnover is showing a 15% increase. It...
The clock is still an indispensable tool for us
The coming week is the most important week of the year for us: the week of Mother’s Day. Still the biggest sales day for...
21 hectares of kalanchoe concentrated within a 1-km radius
On the outskirts of Holambra is a neighbourhood called Alegre. Alegre means 'happy'. Perhaps a little too optimistic for an area where people are...
Gediflora wins AIPH International Grower of the Year 2019
Gediflora, the Belgian breeding and propagation company of ball shaped potted chrysantemum, won the ‘Gold Rose’ award at the AIPH IGOTY Awards on Tuesday...
‘Everyone in floriculture is happy with Jair Bolsonaro’
Brazil has a new president: Jair Bolsonaro. When we were in the Netherlands to visit Trade Fair and IFTF, we got many anxious questions...
‘Our cooperative Veiling Holambra has started another building project’
Brazil is gripped by election fever. Part of these elections involve choosing a new president. The first round is over, and we now have...
Richard Wiemeersch: ‘My dream is to install WPS throughout the entire nursery’
When potted-plant grower Richard Wiemeersch saw room on the market for celosia, he decided to extend his greenhouse in Holambra, Brazil by 4,200 m2....
‘The strike totally got out of control; the damage for companies was enormous’
On Monday the 21st of May, lorry drivers in Brazil went on strike to protest against the ever- increasing diesel prices. Their organisations had...
Patricia de Vries: ‘Economic growth in Andean region increases interest from Dutch businesses’
Since last year, the Netherlands has had an Agricultural Counsellor in one of the most important horticultural areas: the Andean countries of Colombia, Ecuador...
‘Terra Viva doesn’t want to be the biggest, but the best’
In 1959, Klaas and Gemma Schoenmaker and their eleven children left the West Frisian town of Wervershoof and got on the boat to Brazil,...