‘Hold on, we can get through’

What a difference a few weeks can make!  It wasn’t long ago and we were looking forward to year of business as usual.  Crops...

‘We have destroyed more flowers than ever before’

In less than four months, our society has completely changed. In my previous blog, I mentioned the scarcity around Valentine’s Day. And today, we’re...

Corona: ‘Healthy companies are going down too’ 

In less than a week, the floriculture industry has fallen into an unprecedented crisis. The loss of the important Italian market was the first...

‘The number of flowers brought to the market is huge’

Carlos Proaño of Azaya Gardens grows roses at an 11-ha farm in Ecuador. He’s noticed an increase in competition and supply. “That doesn’t help...

‘The way plants are cultivated these days is too contrived’

Jan Bracke van Tuinbouwbedrijf Jan Bracke grows Azalea Japonica in Lochristi, Belgium. His azalea's look a bit wild. ”Consumers in the Netherlands want an...

Jürgen Verbeek never regretted the switch to cut hydrangea

German grower Jürgen Verbeek recently switched to cut hydrangea. Their fragmented company wasn’t suitable for automation. “That’s why we decided to make a start...